Led end-to-end redesign of the onboarding experience across web and mobile, reducing activation drop-off from 58% to 27%. I also redesigned the home experience to accelerate early value, increasing first-session link creation per user from 0.8 to 3.2 and improving activation and engagement. In parallel, I partnered with Product and Design leadership to explore the impact of a company rebrand, using executive concept exploration and AI-assisted research synthesis to accelerate iteration.

As the first designer on a small early-stage team, I led end-to-end product design, owning UX, UI, and core system architecture. I created a lightweight design system and redesigned onboarding with an in-app walkthrough to reduce friction and improve usability and scalability. I also contributed to early marketing strategy and outreach, helping drive 33% growth in sign-ups, while using rapid prototyping and AI-assisted exploration to validate ideas and iterate quickly with limited resources.

Led the redesign of ChargingRewards, reducing peak-demand charging opt-outs by 46% through trust-focused UX and lean research. I facilitated design sprints and user research to align the experience with behavioral insights and grid-level objectives, and drove cross-functional design reviews with Product and Engineering to align UX strategy with delivery and measurable outcomes.

Partnered with the founder to define core user flows and shape early product direction in a pre-PMF environment. I designed and shipped onboarding and core workflows supported by a scalable design system, improving delivery efficiency by ~32% through rapid prototyping and AI-assisted ideation.

Led the end-to-end redesign of the Site App, streamlining complex workflows to reduce support burden and increase NPS to +56. I also simplified clinical workflows for research coordinators, reducing required steps by ~80% through systems-driven UX.

Designed patient and care team portals that enabled 72% of patients to self-schedule, reducing call volume and improving care coordination. I partnered closely with clinicians and product managers to shape the roadmap, prioritize features, and evolve the product based on real-world care delivery needs.

First design hire at a Series B startup, where I defined product workflows, design vision, and system architecture while leading UX for network automation tools, driving a 3× improvement in enterprise onboarding. I partnered with C-level leadership to align design strategy with product-market fit and early customer needs.

Designed and prototyped NowSecure Lab, a mobile app security testing solution for iOS and Android, conducting user testing to ensure a smooth and effective experience. I collaborated closely with engineers to implement a new CSS preprocessor, improving front-end efficiency and maintainability while helping shape the product’s early design direction.