At EnergyHub, I led the end-to-end redesign of the ChargingRewards app, resulting in a 46% reduction in user opt-outs and a 4.7/5 trust rating during beta—clear indicators of improved engagement and user confidence. I facilitated cross-functional design sprints, research synthesis, and product reviews to align user behavior with strategic goals like grid stability. By embedding closely with product and engineering teams, I fostered a test-driven, user-centered culture, introduced lean UX practices, and accelerated iteration cycles.

As a freelance product designer, I led end-to-end design of MVPs and investor prototypes across health tech, AI, and SaaS—defining UX strategy and delivering high-fidelity UI. I collaborated closely with founders to shape product direction, align design with business goals, and support early product-market fit. To enable scalable development and continuous iteration, I built lightweight design systems and established user research workflows that kept feedback at the core of the design process.

At Medable, I redesigned the Site App to significantly improve key workflows—cutting time to task completion and boosting Net Promoter Score (NPS) to +56. I streamlined navigation and workflows, reducing support overhead while enhancing usability. Through rapid mixed-methods research and usability testing, I delivered data-informed, modular design iterations that improved both patient and site staff experience.

I designed patient and care team portals from MVP through maturity at Crossover Health, optimizing mobile-first workflows and enhancing care coordination. One highlight was shipping a self-scheduling feature that saw 72% adoption, drastically cutting call volume and empowering patient autonomy. I collaborated closely with clinicians and PMs to prioritize roadmap features grounded in real-world care delivery.

Joined as the first Product Designer at a Series B early-stage startup, leading 0→1 efforts for the MVP platform. Established design operations, strategy, and workflows while shaping the early product direction and refining storytelling around product needs and opportunities. I shaped the design vision, system architecture, and core product workflows from scratch. I led UX for enterprise-facing tools, tripling onboarding efficiency through streamlined workflows. Partnering directly with C-level leadership, I aligned design decisions with product-market fit and early customer insights. Wore multiple hats, including designing and coding the company’s website, creating marketing and sales assets, and owning CSS for the platform - all while primarily focusing on designing and delivering the MVP.