We had a tight timeline and a lean, cross-functional team: a PM, Data Analyst, EV subject-matter experts, engineering, and myself as the Lead UX/UI Designer. My role was to translate business and data requirements into a functional, intuitive interface—quickly and collaboratively. I worked closely with engineering to align on a N+1 sprint strategy, ensuring that design stayed just ahead of development without blocking momentum.

To ramp up quickly, I partnered with the PM to understand the limitations of available utility data and clarify any utility-specific requirements. This helped ensure the product would address real user needs while aligning with operational constraints.

I conducted user interviews to develop mental models that guided early feature design and helped align the team on key priorities.

Additionally, I reviewed previous brainstorms and internal ideation artifacts to ground my design work in existing context and accelerate team alignment.

Collaborated closely with the Product Manager to define the feature requirements for the Electric Vehicles (EV) experience. Conducted requirement-gathering sessions to align on user needs, business goals, and technical constraints.

Translated high-level ideas into detailed product specifications, including user stories and acceptance criteria.

Helped scope the initial release by prioritizing features based on impact and feasibility, ensuring a focused and achievable MVP.

To translate the product requirements into actionable design work, I created an information architecture (IA) map for the Electric Vehicles feature.

This visual framework helped define the structure, relationships, and hierarchy of key components—enabling the team to align on scope, identify gaps, and streamline decision-making.

The IA served as a bridge between product planning and design execution, allowing us to map out user flows and anticipate design implications early on.

With the information architecture in place, I mapped out key user flows to visualize how users would interact with the Electric Vehicles feature across various scenarios.

These flows helped clarify step-by-step actions, system behaviors, and edge cases—ensuring we designed with both usability and technical feasibility in mind.

Collaborating closely with engineering and product, I used these flows to identify critical touchpoints, reduce friction, and align the team around a shared user journey before moving into wireframes.

I collaborated with Data Analysts to map data types to appropriate chart styles, ensuring clarity and accuracy. A visual taxonomy of key data categories and user tasks guided our selection based on cognitive ease, data shape, and interactivity, resulting in intuitive and effective visualizations.

We introduced a new table pattern featuring toggle functionality to manage group-level load actions. The design supports dynamic states, real-time decision-making, and system feedback. To ensure clarity, confirmation modals were integrated to highlight the impact of key user actions before changes are applied.

For the enrollments section, I focused on simplicity and clarity by using familiar, easily scannable chart types. Given the straightforward nature of the metrics—such as new enrollments and unenrollments—the design prioritized quick comparisons and minimized visual friction to enhance user understanding.

To support fast-paced collaboration, I worked closely with the PM, who would sketch chart adjustments to reflect realistic data behaviors. This hands-on approach enabled quick design iterations and reduced back-and-forth. Accuracy was key, as the prototype was used in live demos with utility partners—so we prioritized rapid feedback loops to validate assumptions and build trust in the final output.

Built a polished, interactive prototype in collaboration with PM and Sales/Marketing to support storytelling for client demos and internal buy-in. Included micro-interactions such as toggle switches, scroll-based behavior, snackbar/toast messages, and tooltips to reflect realistic user flows and data-driven scenarios.

Since the feature leveraged existing design system components, minimal redlining was required. I focused on annotating new interaction patterns—such as toggle behaviors and dynamic tables—to ensure clarity around functionality.

To support development, I documented key user flows and edge cases directly within the handoff screens.

During delivery, I performed design QA in the staging environment, reviewing the implementation of interactive elements like tooltips, modals, and loading states.